Why Branding Matters?
Logo and branding are two essential elements that help businesses create a distinctive identity and establish themselves in the market. At Think Digital, we specialize in providing top-notch logo and branding services to businesses of all sizes and industries.Our team of creative designers and branding experts work closely with our clients to understand their unique vision and goals. We take a comprehensive approach to logo and branding design, considering everything from color psychology to typography to ensure that your brand message is conveyed effectively.Whether you’re starting a new business or looking to revamp your current branding, our team can help. We offer a range of logo and branding services, including logo design, brand identity development, marketing collateral design, and more.At Think Digital, we understand the importance of a strong online presence in today’s digital age. That’s why we create branding that looks great, resonates with your target audience, and drives results. We strive to provide our clients with exceptional customer service and quality design work that exceeds their expectations.If you’re looking for a reliable partner to help you with your logo and branding needs, look no further than Think Digital. Let us help you create a brand that stands out in a crowded market and leaves a lasting impression on your customers.
Our Process
Think Digital has helped our clients achieve recognition for excellence in marketing.
Exploration
Now, every designer will have a slightly different approach, but most would certainly agree that running a discovery phase and developing some sort of a brand strategy is an absolute must. Exploration is about getting to know the client’s business, it’s history, industry, competitors and audience.And this is because logo design is not art, so we shouldn’t just start coming up with logo ideas out of thin air relying purely on our sense of aesthetics.
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Sketeches
Sketching logos is where real creativity comes into play, but since we’ve done our homework we’re able to judge our sketches against clearly defined criteria. The goal of sketching is to find a connection between an idea and the creation of a form.Some designers use a sketchbook while others start right away on the computer, but most professional logo designers sketch logos by hand, using pen on paper.
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Digitigation
So once we are done with a ton of sketches, then we do judge them against the strategy and select the most promising concepts to execute them digitally.
Now, design part is all about translating your sketches into digital form and then further testing viability of each concept.So don’t rush here to execute every single logo idea that you have, but rather focus only on concepts that you think can work effectively for your client. Next Process
Color
In this step you might still want to tweak a few things, combine elements of different concepts and polish the designs before the final approval.So together with our client we review the advantages and disadvantages of each solution and arrive at a preferred logo design.
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Final Logo
Once you have your client’s approval, then it’s time to deliver the brand identity package including logo artwork and a style guide.The delivery package should include logo source files and a style guide that describes on how to use that logo. And again, you know exactly what kind of files you should deliver based on the applications outlined in the strategy partHowever, in general we make sure to include basic variations of the logo, such as full color, black, white and monochrome.you should also save logo files for different use both in print and digital (vector & raster) e.g. AI, ESP, PNG, JPG etc.
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