Your brand and logo say a lot about who you are as a company. The fine crafting that goes into your company’s logo imbues it with a distinct tone that embeds itself into your customer’s subconscious. As experts in this field, we spend a great deal of time working out which font, color and image are just right for your corporate identity to be both trusted and memorable.
Think Digital has helped our clients achieve recognition for excellence in marketing. We respect the trust clients place in us when we develop their logo and visual identity, treating each one with the importance it deserves. After all, the designs we create together become the visual representation of everything you’ve built and worked towards as a company. We don’t take it lightly — so if you don’t either, schedule a marketing consultation with us today.
Think Digital has helped our clients achieve recognition for excellence in marketing.
Now, every designer will have a slightly different approach, but most would certainly agree that running a discovery phase and developing some sort of a brand strategy is an absolute must. Exploration is about getting to know the client’s business, it’s history, industry, competitors and audience.
And this is because logo design is not art, so we shouldn’t just start coming up with logo ideas out of thin air relying purely on our sense of aesthetics.Next Process
Sketching logos is where real creativity comes into play, but since we’ve done our homework we’re able to judge our sketches against clearly defined criteria. The goal of sketching is to find a connection between an idea and the creation of a form.
Some designers use a sketchbook while others start right away on the computer, but most professional logo designers sketch logos by hand, using pen on paper.Next Process
So once we are done with a ton of sketches, then we do judge them against the strategy and select the most promising concepts to execute them digitally.
Now, design part is all about translating your sketches into digital form and then further testing viability of each concept.
So don’t rush here to execute every single logo idea that you have, but rather focus only on concepts that you think can work effectively for your client.Next Process
In this step you might still want to tweak a few things, combine elements of different concepts and polish the designs before the final approval.
So together with our client we review the advantages and disadvantages of each solution and arrive at a preferred logo design.Next Process
Once you have your client’s approval, then it’s time to deliver the brand identity package including logo artwork and a style guide.
The delivery package should include logo source files and a style guide that describes on how to use that logo. And again, you know exactly what kind of files you should deliver based on the applications outlined in the strategy partHowever, in general we make sure to include basic variations of the logo, such as full color, black, white and monochrome.
you should also save logo files for different use both in print and digital (vector & raster) e.g. AI, ESP, PNG, JPG etc.Next Process